Brand Strategist

Employee Mission

As an employee at Coolibar you are working to support the company mission to “Keep the world safe from sun damage, to protect those who suffer from a sun-related medical condition and to prevent everyone else from developing one”. You will be part of a team whose purpose is to develop and sell the best, most innovative sun protective UPF 50+ clothing and products for people who what to live an active, outdoor lifestyle safely in the sun.

Job Description

The Brand Strategist is responsible for messaging and strategy. The Brand Strategist understands Coolibar’s product and target audience and can design customer experiences that result in sales. The Brand Strategist will find ways to further enhance the branding, as well as develop a marketing plan through analysis of current market data and trends.

Duties and Responsibilities

  • Synthesizes market research, analyzes competition, and defines position of the Coolibar brand.
  • Identifies the audience for a marketing campaign and the strategy to reach them.
  • Determines creative expression of the brand and translates into the verbal and visual identity.
  • Handles the execution of the marketing and advertising plans that feed top of funnel.
  • Analyzes consumer insights, crafting plans for the Brand Creative Team and developing guidelines to promote Coolibar across various channels.
  • Originates new thinking and implements new strategies for promotional plans to expand the existing market and find new customer segments.
  • Assembles feedback from cross-functional teams and analyzes the behavior of consumers to characterize the position of Coolibar.
  • Conducts lead focused and competitive research to recognize our qualities, strengths, and weaknesses within our brand.
  • Develops guidelines that characterize both online and offline voice of Coolibar including terminology, motto, and slogans.
  • Builds 12-Month Roadmap / Seasonal Planning: Leads planning and oversees marketing execution,
  • including collaborative planning, goal setting, creation of briefs for season, stories, and campaigns
  • Briefs our Brand Creative Team about promoting and marketing the projects they will be dealing with.
  • Carries industry knowledge and understands consumer behavior.
  • Provides marketing insights and develops strategies to support and grow key business initiatives within the brand.
  • Serves as a key marketing strategy partner to eCommerce and Merchandising.
  • Requirements

  • At least 5+ years of experience
  • Extensive experience with brand management
  • Strategic thinking
  • Business analysis
  • Managing risks
  • Clear communication
  • Business relationship management
  • Service engineering
  • Bachelor degree in business management or related fields
  • Knowledge of Microsoft Word, Outlook, PowerPoint, Excel

    Qualified applicants should send resumes to: with the subject line "Brand Strategist".

    Coolibar, Inc. an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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